TL;DR AI agents are shifting search from a human-driven activity to an automated decision process. As autonomous AI agents increasingly handle discovery, comparison, and shortlisting on behalf of users, traditional search traffic will decline sharply. Businesses must adapt by optimizing for agent-led search, restructuring content for machine decision-making, and measuring influence beyond clicks. Search has… Continue reading The Rise of AI Agents: Why Search Traffic Is Declining and How Businesses Must Adapt
The Rise of AI Agents: Why Search Traffic Is Declining and How Businesses Must Adapt
