OOPTIQ blog

The AI Mode Shift in Search: What It Means for Brands and How to Stay Visible

The AI Mode Shift in Search: What It Means for Brands and How to Stay Visible

Google’s search experience driven by SGE is undergoing a systemic transformation. With AI Overviews and the introduction of Gemini-powered AI Mode, the core interface of...

AI in SEO: How Automated Content Analysis Can Lead to Better Keyword Optimization

AI in SEO: How Automated Content Analysis Can Lead to Better Keyword Optimization

Search isn’t what it used to be. As large language models and AI-driven platforms shape how users access content, SEO has evolved from static keywords...

Unlocking Campaign Success: The Power of Intelligent Business Insights Through BI Tools

Unlocking Campaign Success: The Power of Intelligent Business Insights Through BI Tools

In the modern business environment, where data is as valuable as currency, leveraging intelligent insights from this data can significantly enhance the effectiveness of marketing...

Advanced Tech in Marketing: How Machine Learning and AI-powered Strategies are Redefining Results

Advanced Tech in Marketing: How Machine Learning and AI-powered Strategies are Redefining Results

After 2024 proved to be a pivotal year for AI, 2025 is set to reshape how artificial intelligence and machine learning influence marketing strategies. With...

DeepSeek and the $1 Trillion Ripple: How a Chinese AI Innovator Shook Global Markets

DeepSeek and the $1 Trillion Ripple: How a Chinese AI Innovator Shook Global Markets

The announcement of a groundbreaking AI chatbot from China’s DeepSeek sent shockwaves across global financial markets, wiping $1 trillion off US stocks in a matter...

Multimodal Innovation and AI-Based Mobile Apps: Winning User Interactions with Mobile First Strategies

Multimodal Innovation and AI-Based Mobile Apps: Winning User Interactions with Mobile First Strategies

With mobile devices leading digital interactions, businesses need to prioritize mobile experiences rather than treating them as an extension of desktop platforms. A mobile-first strategy...

How AI is Changing the Fight Against Black Hat SEO

How AI is Changing the Fight Against Black Hat SEO

SEO has evolved, but black hat SEO techniques remain a persistent challenge. Keyword stuffing, cloaking, link manipulation, and hidden content continue to distort search rankings....

Infrastructure Company — Stakeholder Network System

Infrastructure Company — Stakeholder Network System

Designed and deployed an integrated dealer and contractor network with automated CRM syncing. Enabled geo-based listings, instant quotations, and real-time lead management for nationwide scalability.

Luxury Retail Brand — Custom Shopify Experience

Luxury Retail Brand — Custom Shopify Experience

Built a self hosted  bespoke order-customization engine using React, Node, and Liquid within Shopify. Delivered a seamless, personalized shopping experience with faster load times and...