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Who We Are
Original Thinking, Impactful Execution.
Innovation, Creativity, and Precision define who we are and how we operate.
At OOPTIQ, we are a team of tech enthusiasts, problem solvers, and creative thinkers dedicated to redefining industry norms and shaping the future through digital transformation. We believe in challenging the status quo, embracing complexity, and crafting solutions that exceed expectations. Our philosophy is centered on a culture of continuous improvement, collaboration, and a relentless drive to innovate.
Let’s co-create impactful outcomes and shape tomorrow, together!
“In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” – Eric Hoffer
Industries we can impact
Tech Startups & Digital Disruptors
Financial Services & Insurtech
Travel, Transportation & Logistics
Retail, CPG & E-commerce
Healthcare, Pharma & Life Sciences
Manufacturing
Education
Media & Entertainment
Solutions Tailored for You!
Our approach
Data Exploration & Insight Generation
Advanced Analytics & Creative Solutioning
Strategic Blueprinting & Iterative Design
Innovative Deployment & Continuous Optimization
Measurable Impact & Result Attainment
Meet the Minds Behind the Magic
Our diverse team brings together expertise, experience, and an unwavering passion for crafting innovative solutions that exceed client expectations and drive transformative change in every endeavor.
Khushbou Verma
Sayantan Sural
Atalant S. Nadkar
Shilaz Dutta
Khushbou Verma
Khushbou Verma
Partner | Chief Growth Officer
Khushbou Verma is a media expert with over 16 years of experience. She has worked with the top agencies of the industry throughout her career and served the top brands like Mahindra & Mahindra, Samsung, Future Group, SaReGaMa Carvaan, Unilever etc. She has diversified experience of working across sectors like Automotive, Consumer durables, FMCG, which gives her an edge to maneuver the brand plans to deliver the most effective campaigns.
She has been an integral part of launching products in varied categories and different markets. Her forte lies in integrating innovative and unconventional ideas to the brand journey which has contributed to the success story of the brands.
She has been known for her people management skills and training employees to sustain work pressure and meet the expectations of clients in terms of servicing the brand. She has also been consulting various brands from across the SEA market and helping them deliver productive outcomes.
Sayantan Sural
Sayantan Sural
Partner | Chief of Technology
Sayantan, a seasoned Technical Project Manager, boasts over 10 years of hands-on experience in navigating real-world business challenges. His expertise spans the spectrum of Web and Mobile Applications, E-commerce, Custom Subscription Portals, Mid-Scale CRM platforms, and integrations with custom and third-party SaaS-based applications. Proficient in setting up offshore development teams, Sayantan has overseen and led the Software Development Life Cycle (SDLC) for numerous B2B and B2C platforms. With a clientele ranging from the EU, US, India, to Australia, Sayantan brings a wealth of global perspective to the table.
As the Head of Technology, Sayantan epitomizes leadership in technology-driven endeavors. His innovative approach, coupled with meticulous attention to detail, ensures the seamless execution of projects. With a keen eye for emerging trends and technologies, Sayantan spearheads our technological advancements, driving our organization towards greater efficiency and excellence. His collaborative nature and problem-solving prowess make him an invaluable asset to our team, empowering us to stay ahead in the ever-evolving tech landscape.
Atalant S. Nadkar
Atalant S. Nadkar
Partner | Chief Operating Officer
Atalant brings a wealth of marketing expertise with a 8 year career spanning various sectors and roles. With an MBA in Marketing, specializing in marketing communications, he has acquired extensive experience in market entry consulting, lead generation, business operations and product planning. As a founding partner at Dream Depot, Kolkata, he has been instrumental in crafting tailored marketing strategies and executing ATL & BTL campaigns. His experiences with Axis Bank, Amul, and Siti Cable further enrich his understanding of market dynamics and customer needs.
In his role as Head of Business Operations, Atalant oversees the company’s operations, ensuring seamless execution and delivery of services. With a focus on efficiency and innovation, his leadership and strategic vision are integral to the success of our tech-driven marketing firm, enabling us to deliver exceptional results across diverse business sectors.
Shilaz Dutta
Shilaz Dutta
Partner | Chief Strategy Officer
Shilaz has a diverse background in marketing and branding, currently serving as the Head of Strategy for OOPTIQ alongside his roles as Head of Marketing and Branding for Techno India Group and Chief Marketing Officer at Offbeat CCU. Prior to these positions, Dutta excelled as the Manager of Media Planning at PHD Media and Lodestar UM, where he managed major brands like TikTok and Helo under Bytedance, Mahindra and Marico. Additionally, he served as the Managing Director of Picasso Entertainment, showcasing a blend of strategic and creative expertise across various industries.
As the Head of Strategy at OOPTIQ, Shilaz brings a wealth of experience and insight to the table. Leveraging his background in marketing and branding, Shilaz possesses a keen ability to identify emerging trends and capitalize on opportunities for growth and innovation. With a solid foundation in Advertising and Marketing Communications from the prestigious Xavier Institute of Communication in Mumbai, Shilaz’s commitment to excellence is evident in his strategic leadership.