We are looking for a full-time Digital Content Specialist to join our team. In this role, you’ll create and manage high-quality content for OOPTIQ and a diverse portfolio of clients across industries. You’ll work closely with our SEO and marketing teams to develop data-backed content strategies that drive organic visibility, engagement, and business growth.
Key Responsibilities
- Collaborate with SEO, design, and marketing teams to develop content strategies that align with client objectives and performance metrics.
- Write original, informative, and engaging content across blogs, websites, product pages, and knowledge resources, integrating SEO best practices.
- Manage end-to-end content processes for multiple clients, ensuring timely delivery, consistency, and alignment with brand voice.
- Create engaging content for email campaigns, newsletters, and social media posts as part of integrated campaigns.
- Support off-site SEO efforts through occasional guest articles and industry collaborations.
- Monitor content performance using analytics tools, interpret data, and present actionable insights to improve rankings and engagement.
Requirements
- 1-3 years of experience in SEO-driven content writing or digital content management.
- Excellent writing and editing skills with the ability to present complex topics clearly and accurately.
- Experience managing content for multiple brands or clients.
- Understanding of SEO principles, keyword mapping, and analytics-driven optimization.
- Familiarity with LinkedIn content strategy and professional thought leadership writing.
- Detail-oriented, deadline-focused, and comfortable collaborating with cross-functional teams.
Why Join OOPTIQ
- Be part of a growing digital company working across marketing, technology, and analytics.
- Work directly with SEO strategists and data teams on measurable content outcomes.
- Exposure to diverse clients and industries.
- Competitive compensation and collaborative work environment.